Case study · Events · Corporate ticketing
All AXS
Discovery, purchase, and door-ready passes on one disciplined surface.
Nairobi, Kenya · Pan-Africa catalogue · 12 weeks to first production release · 2026
The challenge
Corporate forums and summits fail when discovery, fees, and entry feel like three different products. Delegates need honest totals before they pay; organisers need listings that stay on-brand when Wi‑Fi at the venue drops; operations teams need QR delivery that survives queues. All AXS set out to keep everything on one thread — from browse to badge scan — without the noise of bolt-on tools.
What we built
Raven implemented the All AXS web product end-to-end on Next.js and Vercel: moderated listings, transparent tier and fee language, calendar-first discovery, organiser onboarding storytelling, buyer-protection policies, and a three-step journey narrative (discover, checkout, attend) tuned for low-bandwidth mobile. Production includes demo events in the catalogue so buyers and organisers can see the shape of a live listing before their own drop.
Corporate events need product discipline
When listing quality and checkout tone diverge, delegates blame the organiser even when the fault sits in software. All AXS treats every surface — browse grid, detail header, fee breakdown, door copy — as part of one brand promise. That is the brief Raven executed for v1.
Trust surfaces above the fold
Fees are stated before payment; refunds reference organiser policy on every listing; QR passes land in email and account copy so venue teams can set expectations in training. Those are product decisions written into layout, not footnotes.
Organiser acquisition without spreadsheet chaos
The organiser path walks profile creation, tier design, publish, and door scanning as four numbered moves — mirroring how operators actually run a show. It keeps sales conversations aligned with what the product truly ships today.
Built for African payment realities
Checkout copy calls out M-Pesa and cards explicitly; the experience stays usable on constrained networks because heavy interaction sits behind short flows and server-rendered pages. Future payment rails can extend the same pattern without rewriting the buyer story.
The outcome
One platform narrative for delegates and organisers — calm copy, clear economics.
The live site carries upcoming events with pricing from published tiers, organiser acquisition flows, policy pages that reduce support load, and venue-ready messaging on QR delivery. Filters (calendar, format, tone) give repeat visitors a faster path as the catalogue grows.
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Product stages: discover, pay, attend
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Demo events in launch catalogue
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Trust and ops pages in v1
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