Case study · Events · Youth innovation
Youth+ Africa
A flagship festival front door with programme depth and ticket clarity.
Nairobi, Kenya · 10 weeks to production launch · 2026
The challenge
Youth+ runs one of the continent's highest-signal large-format youth gatherings — multi-day labs at Sarit, tiered passes in KES, and a speaker bench that has to read credible on first scroll. They needed a web experience that matched the ambition: editorial storytelling, a dense programme surface, and checkout expectations around M-Pesa and cards — without looking like a generic events template.
What we built
Raven built the production marketing site on Next.js and shipped it on Vercel. The experience centres a four-day lab grid with dates, tracks, and tier labels; a speaker bench with profile depth and direct links; pass economics surfaced before checkout; and narrative sections that explain outcomes for founders and operators. Supporting rails — FAQs, agenda framing, partner strip, and ecosystem case stories — sit in the same visual system so nothing feels bolted on.
Why the site had to feel like the event
A summit landing page that reads thin costs trust before anyone reaches checkout. Youth+ competes for founder attention against pan-African programmes — the UI needed density without clutter: clear dates, session naming, and tier economics so operators could decide fast. We structured the page as a narrative spine with programme proof in the middle and commerce truth at the bottom.
Programme and passes as one story
Each lab day maps to a track label — AI, growth, policy, capital — with seat counts visible at the tier level. Pass names stay consistent across the grid and pricing band so marketing and finance stay aligned. Buyers see what “Early Bird” buys them before they leave the page.
Speaker bench as social proof
Twenty profiles ship with role lines and short mandate copy — enough for credibility without turning into a CRM export. Cards invite exploration on desktop and swipe-style browsing on mobile so the roster feels alive, not indexed.
What runs in production
The festival marketing site is live at youthplusafrica.com — Next.js App Router, strict TypeScript, Tailwind, and Vercel in production. Visitors get programme depth, speaker proof, pass tiers, and checkout reassurance on one domain; ticket purchase routes through integrated commerce partners while the Raven-built front door stays fast on mobile networks across Kenya.
The outcome
Festival-week positioning, speaker authority, and ticket paths on one surface.
Visitors move from headline promise to programme detail to pass selection with consistent typography and motion. The site carries twenty curated speaker profiles, four daily lab rows, three visible pass tiers with stock messaging, and buyer reassurance on QR delivery and payment modes — all deployed as a single responsive product.
20
Curated speaker profiles
4
Festival lab days on programme
3
Pass tiers with availability signal
Stack
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