Case study · PR & Communications
BP Creatives
A PR firm’s public site, built to the standard they sell.
Riverside, Nairobi, Kenya · Live · 2026
The challenge
BP Creatives is a full-service PR and communications agency at Baraza Media Lab in Riverside. Their work is reputation, narrative, and earned attention — and the previous web presence did not match that brief. A generic agency template would have undercut every pitch before the first meeting.
What we built
Raven built the production marketing site on Next.js and shipped it on Vercel. The homepage carries a cinematic Nairobi hero, a seven-line services rail, about and work proof, events, and a direct path to hello@bpcreatives.africa. Routing covers About, Services, Work, Events, and Contact as one visual system — not a brochure stapled to a contact form.
A communications firm cannot look generic
Buyers judge a PR agency in the first scroll. If the site looks like a purchased theme, the claim of craft collapses. BP Creatives needed a public surface that could sit in a pitch deck and on a phone in traffic — photography-forward, tight type, and a gold-on-dark system that belongs to them, not to a template library.
Services, work, and events as one product
The IA is the brief: About, a services catalogue with dedicated pages, a work index, events, and contact. We built those routes as one Next.js product so navigation, motion, and conversion language stay consistent. The services rail is not decoration — it is how a visitor maps PR, brand, content, social, events, partnerships, and reputation without a PDF.
What ships in production
The site is live at bpcreatives.africa — Next.js, TypeScript, Tailwind, Vercel. Contact is explicit: email, phone, and Baraza Media Lab, Riverside. That is the job of a marketing site for a Nairobi agency: look like the work, then make it easy to start a conversation.
The outcome
A live .africa front door that reads like the agency, not a template.
Visitors move from the Riverside story to services, featured work, and a call without leaving the brand system. Seven offerings — PR, brand strategy, content, social, events, partnerships, reputation — sit on one surface with photography and motion that hold up next to the work BP Creatives actually sells.
7
Service lines on one site
5
Primary public routes
Live
bpcreatives.africa
Stack
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